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Perspectives on AI, software engineering, go-to-market strategy, design, and organisational transformation from the Delta Edge team.

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AI & Technology

LLM Evaluation: What Actually Matters in Production

Most LLM benchmarks measure what's easy to measure. The failure modes that matter in production — edge-case reasoning, adversarial inputs, domain-specific errors — require a different kind of evaluation discipline.

May 2026·8 min read
Software Development

Building B2B Platforms for Regulated Industries: What Changes

When your platform handles real money, real compliance obligations, and real operational risk, the engineering decisions look different. Audit trails, multi-tenant isolation, and regulatory monitoring aren't features you add later.

April 2026·11 min read
Strategy & Growth

Go-to-Market for Technical Founders: Where to Start

Technical founders often build a strong product then struggle to explain it to buyers. The problem isn't the product — it's the gap between technical capability and commercial language. Here's how to close it.

April 2026·9 min read

All Insights

AI & Technology

AI Strategy: Infrastructure vs. Feature — A Framework for Decision-Making

The most important question in AI strategy isn't 'which model?' — it's 'does AI belong here at all?' Understanding when AI is infrastructure and when it's a feature changes everything about how you build.

March 2026·7 min read
Design

Brand Identity from First Principles: Why Most Packaging Fails

Most packaging fails not because of bad design execution — but because the brief was built around aesthetics rather than positioning. Great packaging starts with understanding what the product is trying to communicate to whom.

March 2026·6 min read
Software Development

The Construction Fintech Payment Problem Nobody Talks About

50+ days for funds to flow from owner to subcontractor isn't an inconvenience — it's a systemic risk. Understanding the lien waiver lifecycle and how technology can compress it is fundamental to building in this space.

February 2026·10 min read
Marketing

C-Suite Content Operations: Scaling Thought Leadership Without Agency Dependency

Most executive content operations depend too heavily on external agencies. Building internal infrastructure — voice guidelines, topic architecture, production workflows — creates consistency that agencies simply can't replicate.

February 2026·8 min read
AI & Technology

AI Safety Advisory: What Organisations Actually Need (And What's Just Theatre)

There's a gap between AI safety as a marketing concept and AI safety as a rigorous discipline. Most organisations need less certification and more honest stress-testing of their actual systems.

January 2026·9 min read
Software Development

PropTech Operations Software: What Works at Scale and What Doesn't

Running due diligence, maintenance, and 24/7 dispatch across a large multifamily portfolio on spreadsheets is a risk masquerading as a workflow. Here's what a real operations platform needs to do.

January 2026·12 min read